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Hot off the Presses: DVR Replay gives AT2D A Boost

Mobo85 August 23, 2011 User blog:Mobo85

In yet another press release touting the success of Across the 2nd Dimension, Disney points out that DVR playback in the week the telefilm debuted gave a boost to the original viewer count. Given the number of people who use TiVoinators nowadays, I'm not surprised.

The following is a press release from Disney-ABC Television Group presented here unedited for the purposes of news reporting. The following is courtesy of Disney-ABC Television Group and all errors and oversights, if any, are theirs alone.

Final Take Based on Live + 7 Ratings: “Phineas and Ferb The Movie: Across the 2nd Dimension” Surges by More Than 3 Million Total Viewers to Become 2011’s No. 1 Entertainment Cable Telecast
Ranks as Basic Cable’s Most-Watched Animated Telecast Ever Among Kids 2-11; Is the No. 2 Animated Basic Cable Telecast Ever in Kids 6-11 and Tweens 9-14
Is Cable’s No. 5 Movie Ever in Total Viewers, Giving Disney Channel 4 of the Top 6 with “High School Musical 2,” “Wizards of Waverly Place The Movie,” “Phineas and Ferb: Across the 2nd Dimension” and “Camp Rock”

Based on a full week of viewing, the premiere of Disney Channel’s “Phineas and Ferb The Movie: Across the Second Dimension” ranked as cable’s most-watched animated telecast of all time in Kids 2-11 (6.23 million), and was cable’s most-watched animated telecast in Kids 6-11 (4.67 million/18.9 rating) and Tweens 9-14 (3.58 million/14.7 rating), ranking No. 2 among all animated cable telecasts on record in the key demos.

In Total Viewers, surging by more than 3 million viewers, “Phineas and Ferb The Movie: Across the Second Dimension” ranked as cable’s No. 1 entertainment telecast of 2011 (10.7 million), and became cable’s No. 5 movie of all time.

Disney Channel now holds 4 of cable’s Top 6 most-watched movies ever in Total Viewers with original movies “High School Musical 2” (18.6 million – No. 1), “Wizards of Waverly Place The Movie” (13.5 million – No. 2), “Phineas and Ferb The Movie: Across the Second Dimension” (10.7 million – No. 5) and “Camp Rock” (10.1 million – No. 6):

High School Musical 2 Disney 8/17/07 18,639,000
Wizards of Waverly Place the Movie Disney 8/29/09 13,499,000
Crossfire Trail TNT 1/21/01 12,519,000
Moby Dick Part 1 USA 3/15/98 10,913,000
Phineas and Ferb Across the 2nd Dimension Disney 8/5/11 10,690,000
Camp Rock Disney 6/20/08 10,106,000

“Phineas and Ferb The Movie: Across the Second Dimension” delivered impressive gains, Live + 7 versus Live + Same Day, increasing by 41% in Total Viewers (10.7 million vs. 7.6 million), by 38% in Kids 6-11 (4.7 million vs. 3.4 million) and by 38% in Tweens 9-14 (3.6 million vs. 2.6 million).

Source: NTI, as dated. U.S. ratings, Live + 7 and Live + Same Day.

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