This week, Phineas and Ferb branches out into an unusual medium...unusual in that it's one that isn't as robust as it used to be. Thanks to the rise of electronic media such as video games and the Internet, magazines geared for children haven't been as successful as they used to be. Nickelodeon magazine ended publication in 2009 due to the decline in magazine sales and Disney's own children's magazine, Disney Adventures, ceased in 2007.

But the New York Times reports that Disney is giving a try to replicating the success they have in Europe with magazines based on their familiar characters by launching a Phineas and Ferb magazine this week. A test issue last year "greatly surpassed" Disney's expectations, and expects that "kids want" the magazines featuring familiar Disney characters, and "moms will pay for them." Will Disney's plan succeed? Only time will tell.

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