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Shortly before work began on the third season of the TV show Leverage, its first ever fan convention was being organized. "Con-Con" is being held this weekend and is one of the first, if not the first, conventions to have direct involvement from the producers of the show. It was the first con I've been to in over 10 years and had about 300 people, all well-behaved and appreciative to have the stars and crew there.
In the souvenir book is the ad you see to the right. The cost was reasonable, so I took out a quarter-page ad. I think it was supposed to be a black & white ad, but it's in color in the book.
I'm not sure how many new visitors we'll get as a result of the ad, but that doesn't matter. It was money well spent.