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The Numbers Game: A 'Delivery' of Ratings

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With the summer movie season kicking off this weekend, it's time to sit back, grab your popcorn and enjoy the biggest blockbuster of all: The Numbers Game! This is Volume 33 of the blog that breaks down the numbers of our favorite show.

Phineas and Ferb returned last week with its first new episode in three weeks, "Delivery of Destiny / Buford Confidential". 2.942 million viewers[1] tuned in on Friday, April 27, a 4 percent decrease from "Meapless in Seattle" earlier in the month. While this figure was not quite enough to crack the Cable Top 25 even in a weak week for viewership, falling 2 percent shy[2] it did beat out a new iCarly[3] among other weekend competition.

Much like "Meapless," the new episode turned in a very strong performance among target audiences. In both Kids 2-11 and Kids 6-11, Phineas and Ferb was No. 2 for the week behind its lead-in Jessie as Disney Channel's Friday night swept the top 3 spots in both demographics. Among Tweens 9-14, Phineas and Ferb was No. 3 behind iCarly and Jessie, with all three demographic ratings within 2 percent of the figures from "Meapless in Seattle."[4] Furthermore, Saturday morning episodes claimed the No. 4 and No. 5 spots among Kids 2-11, outpacing a certain teenage[5] sponge to claim 3 out of the top 5 for Phineas and Ferb. Finally, among Adults 18-49, viewership fell by 11 percent, although the rating stayed flat at 0.4.[1]

This week, Phineas and Ferb is back with another all-new episode as "Mom's in the House / Cranius Maximus" premieres tonight, Friday, May 4 at 8:30PM Eastern (7:30 Central). Assuming that Evil Baljeet doesn't destroy us all first, The Numbers Game will be back to cover it next weekend. Until then, follow @RyanStoppable on Twitter, go Brewers!!!, and remember...that the numbers never lie.

References

  1. 1.0 1.1 Friday's Cable Ratings: NFL Draft Repeats as Demo Leader (April 30, 2012)
  2. Cable Top 25: The NFL Draft Tops Cable Viewership For Week Ending April 29, 2012 (May 1, 2012)
  3. Nick and More! Twitter status (May 1, 2012)
  4. Cynopsis: Kids! :: 05/04/12 (May 4, 2012)
  5. Yep, the first episode of SpongeBob SquarePants aired 13 years ago this week.

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