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The Numbers Game: Out of This Dimension

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Welcome to the blog recommended by the pharmacist, our platypus, my sister and brother and meeeeee alike for breaking down the numbers of our favorite show: The Numbers Game! This is Volume 22, and a very special one at that.

August 5 was a day we have all been anticipating for a long time, and ratings-wise at least, we'll be remembering it for all the right reasons as Phineas and Ferb The Movie: Across the 2nd Dimension premiered to a whopping 7.642 million viewers on Friday night[1], almost half again more than "Christmas Vacation!" had, and good for No. 1 on the evening among all television by a comfortable 21 percent[2]. In fact, Across the 2nd Dimension has been the highest-rated Friday telecast this summer.[3] This performance was good for No. 2 on this week's Cable Top 25[4], and No. 10 among all television for the week![2] Most impressively, it is the No. 1 most-watched program on any kid-targeted network by 4 percent this year to date[5], and Disney Channel's most-watched broadcast since Camp Rock 2: The Final Jam bowed to 7.955 million last September[6]

Breaking it down, Across the 2nd Dimension had its strongest performance in Kids 6-11, where it drew a 13.8 rating (49 share) to become the No. 1 scripted telecast of the year in that age group. It also recorded a strong 10.8 in Tweens 9-14. Within both target demographics, those are the highest ratings for an animated cable show since 2008, and Disney's biggest numbers since Wizards of Waverly Place: The Movie two summers ago.[3] These numbers were good for No. 1 on the week in the Kids 2-11, Kids 6-11 and Tweens demographics, outpacing its nearest competition by over 40 percent in each case, as well as No. 3 in Teens.[7] In Adults 18-49, the movie drew a 1.3 rating, tied for the top spot on all TV for the evening.[8][1]

Phineas and Ferb returns to action this weekend, with the new episode "Tour de Ferb" on Disney Channel this Friday night at 9:00PM Eastern. In addition, the movie premieres on Emoticon this Saturday morning at 10:00AM Eastern; it looks to do as well as last Saturday's repeat on Disney Channel, which checked in at No. 22 on the Cable Top 25 with 4.420 million viewers[4] behind an 8.1 rating (36 share) among Kids 6-11, checking in at No. 3 on the week in that age group (as well as No. 5 in Tweens)[7]. Until next time, I g-g-gotta get gone, so follow me on Twitter and remember...that the numbers never lie.

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