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The Numbers Game: Settling For Silver

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While the eyes of the world focus on the Games of the 30th Olympiad in Ferb's old home country, the eyes of the Phiniverse search for the answer to one of life's biggest questions: "Where's Perry?" We won't know that answer until August 24, but we do know that this is Volume 40 of The Numbers Game, the blog that breaks down the numbers of our favorite show.

Back when we knew where Perry was, "Norm Unleashed" premiered on Friday, July 20. 3.262 million viewers avoided other obligations, a 22 percent increase from two weeks prior. This figure was good for No. 2 on Friday night cable behind the 8:00 episode of A.N.T. Farm[1]; however, none of Friday night's programming was able to crack the Cable Top 25 for the week.

In the target age groups, "Norm Unleashed" didn't make much noise in the rankings, checking in only at No. 9 for the week among Kids 6-11[2] even with a 12 percent increase in that age group. The new episode did not crack the Top 10 among either Kids 2-11 or Tweens 9-14, suggesting growth that did not match up to the overall increase.[3] Fortunately, Adults 18-49 made up some of the difference, growing by a robust 56 percent to a 0.5 rating, trailing only Gravity Falls among Disney's Friday offerings.[1]

Phineas and Ferb is not scheduled to return until "Where's Perry? Part 2" premieres on Friday, August 24 at 9:00PM Eastern (8:00 Central).[4] However, The Numbers Game will be back next weekend to break down the ratings of Part 1. Until then, follow @RyanStoppable on Twitter, go Team USA!, and remember...that the numbers never lie.

References

  1. 1.0 1.1 Friday's Cable Ratings: "A.N.T. Farm" Leads Viewers, "WWE Smackdown" Tops Demos (July 23, 2012)
  2. Cynopsis: Kids! :: 07/27/12 - You will note these are actually listed in the wrong order - the numbers are for Tweens 9-14 at the top, then Kids 2-11, then Kids 6-11.
  3. Specifically, up to 18 percent in Kids 2-11 and up to 7 percent in Tweens.
  4. August 2012 animated premieres on XD/DC

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