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The latest episode "Phineas and Ferb Hawaiian Vacation" premiered last Friday night on Disney Channel US to a relatively lackluster viewing audience. In fact, only 2.949 million viewers tuned in for the world premiere, off 11 percent from the last episode I have data for, May's "Not Phineas and Ferb / Phineas and Ferb-Busters!" Unsurprisingly, this left Phineas and Ferb far on the outside of the Top 25 for the week, a list the show has cracked only 1 time year to date. (Incidentally, the "new SpongeBob" as Disney hopes has a long way to go to catch the current one, which found the list 10 times this week alone.)
The breakdown shows a 1.9 household rating (4 share), with demographic ratings of 4.3 (18 share) in Kids, an unusually low 1.5 (7 share) in Teens, and 0.5 (2 share) in Adults. With all of Disney Channel's promotional attention focused on Sunday night's Hannah Montana season premiere, it is likely that many potential Teen viewers chose to watch then instead. And quite frankly, the strategy worked as Disney's strong Sunday performance made it the No. 1 rated cable network in primetime for the week of July 5-11.
Anyways, next up on Disney Channel is "She's the Mayor / The Lemonade Stand" on Friday, July 30, but the next new episode is the much-anticipated "Summer Belongs To You", premiering Monday, August 2 on Emoticon and Friday, August 6 on Disney Channel. It's Disney's first hourlong animated episode in almost 3 years (since Kim Possible "Graduation" on September 7, 2007), and you'd have to think with the amount of advertising Disney is giving it, those numbers will paint a more favorable picture. Until next time, follow me on Twitter, read Flash and Topher's webcomic, and remember...that the numbers never lie.